Overview
Founded in 2016, Perennial Marketing Group helps high-potential companies build the operating discipline, financial clarity, and commercial performance needed for scalable, profitable expansion. The firm aligns teams around priorities that strengthen fundamentals and accelerate investor readiness.
Capabilities
Perennial Marketing Group partners with founders and investors to build stronger strategy, smarter operations, and performance structures that accelerate portfolio-company growth.
Strategy
Commercial
Operations
Investor
Positioning, insights, competitive analysis, and growth planning.
GTM, pricing, retail expansion, and sales enablement.
Operating models, FP&A, unit economics, and performance systems.
Pitch materials, data rooms, diligence support, and governance setup.
Differentiators
Approach
Our methodology brings clarity, structure, and analytical rigor to help leadership teams and investors drive scalable, sustainable performance.
Structured
We apply investor-grade frameworks, disciplined operating rhythms, and repeatable execution models that create transparency, accountability, and scale across the organization.
Insight-Driven
Our recommendations are grounded in rigorous analysis - market intelligence, financial modeling, unit economics, and operating benchmarks - ensuring decisions are evidence-based and value-focused.
Collaborative
We work directly with founders, operators, and investment teams to align priorities, accelerate decision-making, and drive cross-functional adoption of high-impact initiatives.
Outcome-Oriented
Each engagement is designed to unlock measurable value creation - improving growth, margin structure, operational efficiency, and readiness for capital events or strategic exits.
Firm
Perennial Marketing Group was built on a simple truth: growth companies and investment teams operate under constant pressure to deliver - yet the strategic, analytical, and operational work required to unlock value often exceeds the bandwidth of internal teams. As operators and strategists ourselves, we understand the demands of managing day-to-day performance while simultaneously driving long-range priorities.
The name Perennial reflects the recurring, mission-critical cycles that shape both emerging and established organizations: strategic planning, budgeting, commercial design, pricing, investor readiness, and performance reviews. These processes return every year - and they require structure, discipline, and clarity to execute well.
For investor-backed companies, we support the work that accelerates scale: refining strategy, building financial and operational models, strengthening commercial execution, and preparing leadership for capital events or diligence. For early-stage teams, we help create the foundational systems - product positioning, GTM strategy, investor materials, and organizational design - that enable the business to grow with confidence.
Perennial operates as a strategic partner to founders, operators, and investors, bringing insight, operating experience, and execution rigor to the moments that matter most.
Leadership
Perennial Marketing Group is led by Jon Silvon, an experienced operator who has spent his career building and transforming organizations - from global consumer brands to high-growth digital health-tech. Jon’s work spans strategy, commercial execution, FP&A, product development, operations, and governance, giving him a cross-functional view of what drives performance.
His leadership philosophy blends hands-on operating experience with the discipline required for investor communication, diligence preparation, and scaling systems that last.
Contact
We partner with founders, leadership teams, and investors on strategy, growth, diligence, and operating performance. If you’re exploring support for a company or portfolio - or evaluating a potential engagement - we’d welcome a conversation.